How building smart products changes your development process

Scott Roth | May 5, 2017

There are two revolutions going on in the world of smart products.

The first is that across every sector of consumer and industrial technology, products are being enhanced with smart software and advanced connectivity.

Products are being imbued with advanced processors, radios and powerful software that enhance how these devices work. The market for light bulbs is a great example. A few years ago, the only option was a simple bulb with a filament that created light when electricity was applied. Today, you can buy a smart LED light device that works with its own mobile app, which allows you to control brightness and hue from thousands of miles away.

The second revolution is going on behind the scenes — and it’s transforming the process by which these smart connected products are built.

Teams spend many meetings and countless emails trying to build alignment and get approval for product requirements. Manual review processes create version control issues and fragment focus. Time to market is lengthened, which could be to the company’s detriment in this hyper-competitive environment.

Enter modern product development platforms — the catalyst for this second revolution. Such platforms dramatically improve the development process by:

  • Keeping the entire team focused on the product they’re building
  • Giving teams the ability to communicate efficiently on product requirements
  • Automating the review and approval process

These two revolutions are separate but related. The more advanced the products, the greater the need for advanced platforms and processes to manage the increased complexity.

Nate Fleming of Forrester Research has done extensive research on the changing landscape of product development platforms. His research explores the software teams use on all phases of the product lifecycle.

On May 10th, Nate will be joining me for a webinar to discuss these two revolutions and describe how modern teams are leveraging sophisticated platforms to define and build future products.

The webinar promises to provide a wealth of information about state-of-the-art product development and lifecycle platforms, including how leading companies are transforming their product development process to drive success.

Software integration and connectivity, process complexity and intense competition are forcing product development teams across the globe to modernize and digitize their processes. By standardizing on a collaborative platform, companies avoid costly mistakes and generate more revenue, faster — turning their product development process into a competitive advantage.

Register today to reserve your seat: Mapping IoT Product Requirements.

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