We know innovation is important. We post about it on the blog, hear it from analysts & read it in reports. We see companies innovating & changing the ways in which we interact with products, environments and each other.
But innovating is tough. As a buzzword, innovation is ubiquitous. But as the saying goes, “easier said than done.” Today’s economic pressures make innovation more difficult for companies, as fewer teams have access to a plentiful R&D budget. That makes already precious R&D funds even more valuable. According to the 2011 State of Requirements Management Report, “gaining a clear understanding of what [their] customers want” is a top challenge for most companies. However, innovators must leverage customer feedback in order to clearly understand their end-users’ needs, creating not only innovative products but also products their customers will use.
In December 2010, Jama Software partnered with Ravenflow to conduct an industry-wide survey including over 800 participants about the challenges, trends & successes in requirements management today. For more information about today’s world of RM, download a copy of the 2011 Report or attend the Trends & Technologies Webinar on February 10th.