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Whether it’s a bike lock controlled by a smart phone or a camera feeding traffic data into the cloud, connected products are omnipresent. And the rate of smart devices in use is only expected to increase, from 8 billion units this year to 30 billion by 2020. Given the growth rate, companies developing connected products are […]
As part of an ongoing series, we’re looking at insights and trends uncovered within the Harvard Business Review Analytic Services study, “Bridging The Gap In Digital Product Design.” Product development is already a stressful endeavor. For companies focused on merging hardware and software into smart products, it’s only getting more intense. According to the Harvard Business Review […]
Today, most consumers research products online before purchasing. Doesn’t matter if the product is B2C or B2B, or even if there’s a single competitor in the marketplace. You can bet customers are searching for opinions on your product, as well as alternative options. “We are seeing the growing power of a customer in driving perceptions […]