Change is hard. Even the most advanced semiconductor organizations struggle to adopt new processes and tools. Resistance doesn’t result from bad intentions; instead, it arises from organizational inertia: entrenched cultures, siloed teams, and the very human tendency to stick with what’s familiar.

In this practical discussion, we explore how engineering teams are overcoming these challenges. Steve Rush, Principal Solutions Lead at Jama Software, shares proven approaches to reduce resistance, align teams, and drive lasting adoption of new processes.

What You’ll Learn:

• Identify what organizational inertia looks like in practice and how to address it
• Reframe conversations with resistant teams and stakeholders to foster alignment
• Practical strategies for driving requirements management adoption and ensuring long-term success
• Build momentum for change in complex semiconductor environments

If your organization is struggling to turn process change into real adoption, this session will share actionable ways to create traction where it matters most.