Innovation Trends

Why Connecting Data and People is Increasingly Important

Within organizations, there is a growing divide between the teams responsible for defining, building, and testing the solutions that support the company vision.  As enterprise product delivery becomes more and more complex, the chasm expands proportionately, and the challenges of coordination and alignment are compounded.  Teams become locked in information silos, disjointed by the use of different tools, many of which don’t link together, and the overall context of the problems you are trying to solve and the value it brings to your customer gets lost in translation, or is missing altogether.   

Ultimately, product delivery begins to slip, or not deliver on spec and valuable time is wasted chasing down answers and revisiting decisions.  People need the ability to work in the tools they know, with access to the information they need.  In the end, everyone involved in the development process needs visibility to ensure all team members are working off of the same plan, giving them the context and confidence of knowing “The What” and “The Why” behind what’s being built.

Another way to think about this is that lack of visibility, context, and traceability leaves teams executing with an incomplete understanding of what they are building.  With deadlines looming and competition forcing speed-to-market, teams are under extreme pressure to deliver on time and on budget.  By connecting people with the data they need through enterprise software platforms, like Jama, teams are able to execute with concerted, prioritized efforts, catch errors and requirements related defects earlier in the product delivery lifecycle, and save time and money while executing on time and under budget.

Efficient product delivery relies on the fluid transfer of information between people.  To reduce the number of late changes to your project, where the cost is compounded, you need to make sure teams are staying aligned.  Jama, for example, steps up the communication with integrations, providing a new level of transparency.  The fact is data doesn’t get things done, people do, and without interconnectivity, visibility, and traceability, communication breaks down and context is lost.  Bottom line: projects fail.

In the end, products and projects are becoming increasingly complex.  Pressure to capitalize on market share, meet consumer and stakeholder demands, and deliver on time and on budget grows harder and harder, and the truth is, we need a new way of working.  Product delivery is iterative, and outdated legacy tools and systems cannot deliver the way teams need.  Change happens, just make sure you’re ready and equipped to handle it.