Jama Software, a product delivery company evolving the way organizations conceive, build and deliver products to market, today announces the appointment of Jennifer Jaffe as Vice President of Product. In this key role, Jaffe will execute on the company’s strategy of tackling chronic product-development problems with a Product Delivery Platform that incorporates tools for the business stakeholder—enterprise collaboration, analytics and executive dashboards—with robust product requirements and test management to connect everyone involved in the company’s products and services across the organization.

Jaffe brings more than 20 years experience in product management and positioning. Prior to joining Jama, Jaffe directed product strategy for Tendril, a cloud-based software provider of both enterprise and consumer energy apps based in Boulder, Colorado. At Tendril, Jaffe worked directly and closely with strategic clients to develop and iterate products to deliver business and program objectives. She’ll do the same at Jama, where customer satisfaction is a top priority. Her background also includes executive roles at Abu Dhabi Commercial Bank, InFocus and Toshiba.

Her experience managing and leading teams of product and marketing professionals exposed her to the challenges of product delivery.

“I have been working in product management for years, and have felt acutely the pain point Jama is dedicated to solving. Products fail to meet expectations more often than not, caused by disconnects between development and business teams,” says Jaffe. “If we can nail this product delivery challenge, Jama’s growth opportunity is tremendous. I am excited to contribute at the one company ambitious enough to tackle this universal problem.”

Jama CEO Eric Winquist says, “With product requirements increasing in complexity and with extreme market pressures to deliver innovation faster, product delivery is taking on greater importance as a business concern. We looked long and hard for the perfect match for this role. Jennifer’s unique background ensures that our products will meet the needs of our customers, who need a way to bridge communication across project teams.”