{"version":"1.0","provider_name":"Jama Software","provider_url":"https:\/\/www.jamasoftware.com\/legacy","title":"Substance First, Bravado Second","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"O5ehDsujh2\"><a href=\"https:\/\/www.jamasoftware.com\/legacy\/blog\/2013\/11\/19\/substance-first-bravado-second\/\">Substance First, Bravado Second<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.jamasoftware.com\/legacy\/blog\/2013\/11\/19\/substance-first-bravado-second\/embed\/#?secret=O5ehDsujh2\" width=\"600\" height=\"338\" title=\"&#8220;Substance First, Bravado Second&#8221; &#8212; Jama Software\" data-secret=\"O5ehDsujh2\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.jamasoftware.com\/legacy\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","description":"Note: In celebration of the upcoming\u00a0Portland Startup Weekend\u00a0, each day this week we will be sharing experiences from our own startup story on the blog.\u00a0This piece was originally written for The Why Project by Portland marketing agency eROI. Learn more about the project and read entries from dozens of creative thinkers, leaders, artists, and business [&hellip;]","thumbnail_url":"https:\/\/static.jamasoftware.com\/www\/imports\/2013\/11\/Fotor1118165430-960x720.png"}