Success rates for startups are dismal – less than 1% by some estimates; yet, thousands of people do it each year. Eric referenced the success of companies in The Unicorn Club (startups worth more than $1B 10 years after founding) featured in a recent TechCrunch piece. Of the thousands of startups founded in the last ten years, only 39 have become “unicorns” and yet still so many dream of hitting it big with an idea and business. When faced with the question of why we startup in the face of such terrible odds, Eric says it’s because we’re optimists. It makes a difference in everything and there’s research to back it up. We’re wishing luck to the entrepreneurs at Portland Startup Weekend, and who knows, maybe there’s a unicorn among them.