Product Innovation Trends

Tech Giants Feel the Need for Speed to Market

Gartner’s most recent Magic Quadrant report for Application Development Life Cycle Management (ADLM) identified time-to-market pressure as a driver of the ADLM market (read more from the report here). The message around the need for speed has resonated strongly with the leading technology companies in the world.

Last month, Intel CIO Kimberly Stevenson talked to ComputerWorld about product delivery challenges her industry faces and how the company is approaching them:

“We have to get products to market more quickly and the types of products we’re making are changing, so a priority is to help that cycle time of getting our products to market.”  – Intel CIO Kimberly Stevenson

Stevenson says the company is leveraging big data, advanced analytics and cloud computing capabilities to gain a strategic advantage.

In another highly competitive tech sector, Apple and Samsung released their holiday sales results this week, both failing to meet expectations. Both companies’ stock dropped even after selling a combined 130 million devices in the fourth quarter of 2013. Business Insider’s Steve Kovach names market penetration as a driver of disappointing results and credits much of Apple’s success to its ability to succeed one successful product with another. This has kept Apple’s competition at bay but Kovach notes that sluggish sales across the product portfolio could be problematic for the company going forward. The key for Apple is to continue to innovate and get products to market before Samsung and the rest of their competitors.

The pressure to get to market quickly has never been greater. Register for the February 19 webinar: Trends Shaping Product Delivery 2014 to learn how to stay ahead of the competition. You’ll get actionable tips for overcoming them to make product delivery a top strategic priority in your organization.