Where should we invest our marketing budget to create awareness and generate leads for our product in the most cost-effective way? It’s a question we deal with every day as a growing business.
Sponsored events, email lists, online ads, paid search - early on, we invested in these standard channels, following the same marketing playbook [...]
-
Tags
Ajax collaboration community Company company culture company profile conferences Contour contour trial Customers Derwyn Eric Events fast company giving google adwords Gore great article innovation innovation management Jama jama giving program John Kevin Kiva kiva loans lead generation philanthropy Presentations Press Product Development product marketing Project Management Requirements Requirements Management research social marketing Technical Traceability Trends trials values videos vision web 2.0