Product Delivery Resources

The Dirtiest Word in Business: Process

Marc Oppy | February 17, 2015

The saying is “let it flow,” not “let it trickle, churn or clog.” But the latter three are what happens to most company processes when in the midst of creating new products.

Process is a dirty word because it represents the most difficult business problems to express and address, much less solve. These are good enough reasons to avoid talking about it, so company leaders—who must prioritize problems by urgency and their ability to fix them—rarely have the time to tackle abstract concerns such as process.

But the problems persist and hinder the continual progress required to innovate and iterate, and with every iteration the complications pile up, decreasing the odds that your product will be built right, released on time and ready for the market you’ve so thoughtfully researched and targeted.

The best way to prevent these problems from happening is to remove the blame, shame and disorder from process, the dirty word that no one wants to discuss, and instead implement a system that tracks the essential information you need to define, organize, build, test and launch on time and profitably—that’s a fix that’s actually worth talking about it.

When you’re ready to see what a requirements management, traceability, or overall product management productivity solution could look like for your company, schedule a personalized, free demo today.

Who should sign up: People who work in the product delivery stream from define through build, test and launch.

How to prepare: Prior to walking you through your one-hour demo, we’ll contact you to schedule a time that works for you, and to get some background information on the problems you’re seeking to solve. Bring any questions you have about traceability, integrations, requirements and test management, and product management, and we’ll tailor the demo to your specific needs.