Not surprising, companies are using more Web 2.0 tools and technologies now than they were last year. The latest survey results from The McKinsey Quarterly on “Building the Web 2.0 Enterprise” illustrate the growing investments in Web 2.0 technologies.

The shifts that are occurring are in how and where Web 2.0 tools are being applied. Previously, Web 2.0 tools were viewed as “experimental” projects, but now companies are adopting them as part of broader business practices, using them to manage core business initiatives such as fostering collaboration across the company and developing products or services.

One of the conclusions the report draws is that, “Successful companies already use Web 2.0 for business applications such as communicating with customers and suppliers; soon they may use it to drive innovation.”

This is a trend we’re seeing first-hand at Jama. There’s a growing need at enterprise organizations to connect up the different tools where product ideas, features and discussions are captured and to sync up these different sources together with the tools, such as Contour, that teams use to plan and develop their product releases.

To get the full report, go here: “McKinsey Global Survey Results: Building the Web 2.0 Enterprise”.

Tags: collaboration, innovation, John, Product Development, research, Trends, web 2.0

This entry was posted on Wednesday, July 30th, 2008 at 10:48 am and is filed under Industry News & Trends. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.