I was searching around reading about top causes of product failure and found this blog post about product failure at Google. Well… not actually a real product failure -but it made me laugh. Have a read.
One interesting presentation I found was “Assuming doesn’t feed the Bulldog“. There are some good stats within the slides that validated some of our research and assumptions.
One stat I found interesting was a slide that shows where resources are wasted on failed products by stage. The #1 stage was during product development. To me that illustrates how critical it is to understand your customer needs as you start spending money on development- but also how important execution is. If you’ve nailed the solution to a major customer pain, but the product team isn’t aligned and misses the mark, it’s costly.
Tags: Product Development
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