One of the very cool things about my role with Jama is the unique and diverse range of customers we have. When you get right down to it, most of our customers are using Contour for the same reason. However, it’s really exciting to learn the story behind our customers and learn what value they deliver to their clients. Micro Beef Technologies is one of those interesting stories.
Now that I have children (2 1/2 year old Parker and soon-to-be here Kellen), I often find myself thinking about safety. Safety pretty much consumes much of my thinking. It comes in every form from the toys they play with, to the clothes they wear, to cars they ride in. Mostly I find myself thinking about how safe the foods are they eat. Its weird how I pretty much threw anything down the hatch before I became a Dad. Now, I constantly read ingredients, pay close attention to expiration dates, etc… I totally annoy my wife with this by the way. But, I love the little stinkers so what’s a dad to do?
I also love beef. Micro Beef Technologies really caught my attention because they make systems that track cattle and are helping make the Beef industry much, much safer. Micro Beef Technologies is a cutting-edge, research and development based innovator of patented computerized management systems for comprehensive individual animal information collection and management decision making and has 35 years experience pioneering information, marketing, health, and nutrition systems. MBT introduced the beef industry’s first individual animal identification and food safety assurance tracking system in 1986 with the revolutionary DRUG-TRAC® Animal Health System which has individually tracked and managed millions of cattle. MBT’s ACCU-TRAC® Electronic Cattle Management System has utilized RFID technology since the early 1990s for individual animal data collection and traceback along with advanced management and marketing practices.
It’s really cool when a company that is committed to making the world a safer place wants to use your product in helping them achieve this. We look forward working with the team at Micro Beef Technologies.